AJAB – Authentic Saudi Apparel Branding

This branding project was developed to craft a strong, distinctive identity that positions Ajab as a leading name in authentic yet modern Saudi fashion. The goal was to reflect the brand’s core values of authenticity, trust, elegance, and innovation, while ensuring a cohesive experience across print, digital, and physical applications.

Objective

Develop a complete brand identity for Ajab that communicates prestige, authenticity, and modern sophistication. The brand identity system needed to be versatile, timeless, and applicable across a variety of touchpoints—from packaging and stationery to retail experience and digital presence.

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Scope of Work

-Art Direction

-Brand Strategy (vision, mission, values, positioning)-Visual Identity System (logo design, typography, colors, iconography, patterns)

-Print & Packaging Applications (business cards, shopping bags, product tags)

-Marketing Collaterals (billboards, posters, social media templates)

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Design Direction

The design language embraces minimalism with luxury cues. Monochrome palettes are paired with gold accents, geometric motifs, and clean typography to create a premium yet approachable identity. The visual system highlights the circle emblem, symbolizing unity, elegance, and timeless continuity.

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Outcome

A refined, cohesive brand identity that elevates Ajab’s presence in the Saudi fashion industry. The final applications communicate heritage with a modern twist, reinforcing Ajab’s promise:“From its roots, authentic and noble.”

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Client: Ajab

Industry: Saudi Thobes – Menswear

Location: Riyadh, Saudi Arabia